Marketing Definition and Types Of Marketing

Marketing Meaning:

The series of action performed or business of promoting the product, services, or content through market research and advertising.

Marketing is basically a tactic in practice to promote or sell the product, service or content based on the market research, market trends, forecasts and creative skills.

 

Marketing involves the following in reaching the end goal.

  • Finding the relevant audience groups
  • Understanding their behavior
  • Devising the strategy in approaching them
  • Educating the audience groups about the product
  • Selling it to the audience groups

Steps involved in marketing

Stages Action Eg
Market Analysis Finding the relevant audience groups
User Analysis Understanding their behavior
Strategy Devising the strategy in approaching them
Building Trust Educating the audience groups about the product
Serving the pupose of both Selling it to the audience groups

Push Marketing:

Marketing activities in which the focus is mainly to introduce the product or to make the target group of audience aware of the product.

 

Pull Marketing:

The marketing activity which is intended to serving the content or product user is already aware of it and actively looking for it.

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Marketing Channels their Types and Classification

Marketing Channel Marketing Type Category
SEO Pull Marketing Digital Marketing
SEM Pull Marketing Digital Marketing
Display Marketing Push Marketing Digital Marketing
Social Media Reach Ads Push Marketing Digital Marketing
ASO Pull Marketing Digital Marketing
E-mail Marketing Push Marketing Digital Marketing
Affiliate Marketing Pull Marketing Digital Marketing
Ads on Ad network Push Marketing Digital Marketing
Newspaper Ads Push Marketing Traditional/Offline Marketing
Flyers Push Marketing Traditional/Offline Marketing
Hoardings Push Marketing Traditional/Offline Marketing
Content marketing Push Marketing Traditional/Offline Marketing
Tv Ads Push Marketing Traditional/Offline Marketing
SMS Marketing Push Marketing Traditional/Offline Marketing
Radio Ads Push Marketing Traditional/Offline Marketing

Marketing can be further classified as

Traditional Marketing:

Traditional marketing is an approach where the classical and proven marketing strategies are implemented and typically these don’t make use of internet technologies.

Eg: Newspaper ads, Brochures, hoardings

 

Digital Marketing:

In simple the marketing done using the internet technologies and electronic gadgets

Eg: SEO, Google AdWords, Display marketing

 

Note: SMS Marketing, TV ads and Radio ads are not a digital marketing, they all just make use of electronic gadgets but not the internet technologies.

About kandra

Manjunath Kandra envisions of evolving the current market into a well established one where the best of people's interests are showcased. He is intrigued by the very essence of Digital Marketing and it's deeper insights.

He has worked for a lot of companies and has a track record of achieving an exercised set of rules and has accomplished in every spectrum.
Manjunath Kandra endeavors to learn more about Digital Marketing and become a well-known resource person in this sphere. He desires to be assistance to as many as brighter minds who are devoid of opportunities.

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