Search Engine Optimization (SEO) Course

SEO course is the most in-demand course in recent times and has helped few lakhs of students to grab an opportunity as an SEO analyst or Online marketing analyst. Search engine optimization course can be taken by anyone and SEO courses are mostly treated to be as a must needed skill for any profession who are into business or marketing and this helps them to build their profile further stronger.

In the recent survey, it was found that people pursuing the SEO career are mostly from the Engineering, MBA, MCA/BCA, BBA, and BSC graduates. In fact, this has become the most suitable or favorite for graduates who don’t like programming and meanwhile doesn’t like off-site works or monotones works in front of computers.

SEO course is also taken by professionals who are planning to change their career and this has become the most suitable one for the professions especially who are into sales, customer support, business development, testing or any other non technical roles, there are cases where some of the developers/programmers love this SEO and have changed their profiles completely to SEO roles.

SEO professionals working on all work types in the roles are enjoying this domain and are the happiest and have motivated few hundreds of professionals to this profile/role.

SEO Course Learning:

In this SEO course, you are thought about how to make a website to rank up on Google or any search engine. Search engine optimization involves optimization of the website for search engines abiding all the search engines norms, so that search engines consider those websites to make them rank higher on search results.

SEO Course Curriculum- The core:

The curriculum published here includes the most concepts and the core of SEO with the change in the search engine algorithm, techniques and more the topics priorities keep changing and some times some of them may be removed and more may come.

  1. What are Search Engines?
  2. How Search Engines Operate (Frontend)
    • 1. Serving Relevant Content to User
    • 2. Search Engine Marketing
  3. Search Engines Functionality (Backend)
    • 1. Understanding the user need
    • 2. Crawling & Categorizing
    • 3. Indexing
    • 4. Delivering the content to user as per requirement
  4. Scope of Work on SEO
    • 1. Changes on the Site (On Page & Site Level)
    • 2. Promotion of the site on the internet/web (Off Page)
    • 3. Measuring the impact of SEO (Tracking)
  5. Google Algorithms
    • 1. Hummingbird Algorithm
    • 2. Penguin
    • 3. Panda
    • 4. Pigeon
    • 5. Phantom
    • 6. Mobile Friendly Update
    • 7. PayDay Update
    • 8. Pirate Update
    • 9. EMD Update
    • 10. Top Heavy Update
    • 11. RankBrain
  6. On Page Optimization
    • 1. Elements of On page
      • 1.1. Title
      • 1.2. Meta Description
      • 1.3. URL Structure
      • 1.4. Breadcrumbs
      • 1.5. Content
      • 1.6. Images
      • 1.7. Header Tags
      • 1.8. Rich Snippets
      • 1.9. Contextual Interlinking
      • 1.10. Site Navigation Elements like Header, Footer, & Faceted Navigation
      • 1.11. HTML Sitemap
    • 2. On Page Optimization
      • 2.1. Keyword Density & Coverage on Title, Meta Description & Content
      • 2.2. Relevant Anchor text links from the content
      • 2.3. Descriptive Alt text on Images
      • 2.4. Usage of Header Tags (H1 & H2) with High Volume Keyword
      • 2.5. Positioning of content on the page
      • 2.6. Breadcrumb Schema Implementation
      • 2.7. Ratings & Reviews Snippet Schema Implementation
      • 2.8. Product/Event/Price Schema Integration
    • 3. Elements of Site Level
      • 3.1. Robots
      • 3.2. XML Sitemap
      • 3.3. Meta Robots
      • 3.4. Canonical Tags
      • 3.5. Page Speed
      • 3.6. Response Codes
  1. Keyword Research and Traffic Estimates
    • 1. How to get the keywords
    • 2. Understanding keyword priority and their intent
    • 3. Research and tool usage
    • 4. Understanding the competition & Industry
    • 5. Traffic Projections

 

 

  1. Off-page Optimization - The Beginning
    • 1. What Is Link Building & Why Is It Important?
      • 1.1. Definition of link building
      • 1.2. What links mean for search engines
      • 1.3. Weighting of thematic clusters of ranking factors in Google
      • 1.4. What you need to know about “nofollow”
      • 1.5. How can link building benefit our website?
    • 2. Types of Links (Both Good and Bad)
      • 2.1. Natural editorial links
      • 2.2. Manual "outreach" link building
      • 2.3. Self-created, non-editorial links
    • 3. Link Prospecting
      • 3.1. Google Search
      • 3.2. Competitor analysis
      • 3.3. Blog directories
    • 4. How to Start a Link Building Campaign
      • 4.1. What is a link building campaign?
      • 4.2. Structuring a link building campaign
      • 4.3. Outreach
      • 4.4. Following up
      • 4.5. Dealing with negative replies
      • 4.6. Outreach pitfalls to avoid
      • 4.7. How long will it take for link building to improve a site's ranking?
    • 5. Link Building Tactics
      • 5.1. Content-based link building
      • 5.2. Examples of content-based link building campaigns
      • 5.3. Guest blogging
      • 5.4. Ego bait
      • 5.5. Broken link building
      • 5.6. Link reclamation
    • 6. Link Building Metrics
      • 6.1. PageRank
      • 6.2. Domain Authority
      • 6.3. Google index count
      • 6.4. Traffic
      • 6.5. Unique IP address
      • 6.6. Anchor text
      • 6.7. Number of links
      • 6.8. Linking root domains
      • 6.9. Relevance of the linking page
      • 6.10. Position of links on the page
    • 7. The Good, the Bad, & the Ugly of Link Building
      • 7.1. Building sustainable links
      • 7.2. Buying links
      • 7.3. Algorithmic penalties
      • 7.4. Manual penalties
    • 8. Link Building Tools
      • 8.1. Mozbar
      • 8.2. PageRank tool
      • 8.3. Domain Authority tool
      • 8.4. Title & meta description extractor
      • 8.5. Fake PageRank checker
      • 8.6. Google advanced search options
      • 8.7. Scraper
      • 8.8. Content idea generators
      • 8.9. Open Site Explorer
      • 8.10. Majestic SEO
      • 8.11. SimilarWeb
      • 8.12. URL Trimmer
      • 8.13. Copyscape
      • 8.14. Mail Merge
      • 8.15. Streak
      • 8.16. URL Opener

SEO Scope:

SEO is the easiest when SEO professionals are strong at reasoning and logically learning and processing the data on a regular basis, and there are very few such professionals in the market hence the scope for the skilled professionals is very high.

SEO Salaries:

SEO professionals’ salaries have a large difference, there are professionals who are earning only Rs. 25000 per month and mean while the other segment of professionals are earning Rs. 100000 Per month with very minimal experience, the salaries difference is with the difference in the,

  • work type handled by the professionals
    • If a person is just doing monotonous jobs his salary will be very low, mean while if a person is building strategies and every implementation is unique or technical in nature the salaries may be comparatively higher.
  • Skills acquired or posses
  • Their education
  • Their experience
  • Their achievements as a SEO professional
  • And, how they project themselves

Skills Needed For SEO Roles:

  • Good written communication
  • Good at Logical and reasoning
  • Basic knowledge about the websites front end, & backend (This is very easy to learn you just have to know how websites are built. In case if you are preferring an SEO training by professionals they should be teaching you on this, if not please ask for it as it is necessary to understand SEO)
  • Knowledge about search engines and their functionality

SEO Role Difficulty:

Optimizing the websites is never easy when the SEO professionals haven’t got hold of search engines functionality and unfortunately, search algorithms and functionality is never transparent by any search engines and hence understanding this and building strategies accordingly are always the very difficulty and anything has done around is always shooting in dark for many SEO professionals.

 

SEO Course Fee:

SEO Course price usually will be between Rs. 20000 – Rs. 60000

The courses provided at Rs. 20000 doesn’t imply low quality, but then it could be only a pricing game. Meanwhile, the higher price doesn’t necessarily mean the quality is high, they must be just making money in the name of the brand or must be imposing their marketing expenses on the course trainees.

 

You may have to take a demo and have to figure out the quality or seek help of other SEO professionals who can evaluate the quality.

 

Best SEO Training Institutes:

List yet to come!

Suggestion:

If you don’t possess any of the above skill or If you haven’t got the proper understanding of search engines and their functionality we suggest to rethink in getting on this role, as without any of it you may be as a resource to teams and may not become a leader. Or it may take a lot of time for you to become a leader as you have to learn everything on practice and which again may not be technically and logically a strong role, everything goes by a experience or practice.

 

If you need technically and logically a strong understanding on the SEO role you can register for this free trial.

SEO Responsibilities or Objectives of SEO from business perspective:

  1. Drive free traffic to the website from search engines
  2. Optimize website for Users and Search engines
  3. Improve the user metrics or make the website more engaging for audiences/customers
  4. Optimize website for all business searches/keywords
  5. Place the website on top of Google first page
  6. Improve the website crawl frequency & crawl rates (which are usually measured by varieties of metrics such as DA, CR, and many other ranks)

SEO Roles:

  1. SEO professionals play varieties of roles based on their experience and the skills acquired. Sometimes the role also depends on the projects worked on, domain expertise, and managerial skill. Roles just based on the experience may not be very progressive, you have to stand unique in order to see growth is SEO role. Below are some of the roles starting from the junior role to the highest.
    • SEO Analyst Junior
    • SEO Analyst Senior
    • SEO Expert
    • SEO Specialist
    • SEO Manager
    • SEO Sr. Manager
    • SEO Head

Benefits of SEO

  1. Organic presence of website on search engines is the most sustainable support for the business
  2. Gets a lot of free traffic
  3. Generates Leads
  4. Generates sales
  5. Builds trust- Being always available on Google is perceived as the most authentic business
  6. it's very hard to beat the businesses by the competitor’s when the organic presence is strong.
  7. The organic(SEO) performance of the website plays a prominent role in the valuation of the business
  8. The organic search results get the high-quality traffic (Usually the conversion rates will be very high) compared to any other source of traffic

About kandra

Manjunath Kandra envisions of evolving the current market into a well established one where the best of people's interests are showcased. He is intrigued by the very essence of Digital Marketing and it's deeper insights.

He has worked for a lot of companies and has a track record of achieving an exercised set of rules and has accomplished in every spectrum.
Manjunath Kandra endeavors to learn more about Digital Marketing and become a well-known resource person in this sphere. He desires to be assistance to as many as brighter minds who are devoid of opportunities.

1 thought on “Search Engine Optimization (SEO) Course”

  1. Thanks for the detailed information. It has helped me in understanding the basics of SEO and more of such content to be curated for people who are interested in digital marketing

Leave a Reply

Your email address will not be published. Required fields are marked *