Best Digital Marketing Agencies In Bangalore

The hunt for best digital marketing agencies in Bangalore is increasing as business owners badly need the best companies who can deliver results and quality services to them and literally this has given more opportunities to the best companies, meanwhile, there is so much of content on the internet that is misleading the business owners.

Here are some facts that business owners should compulsorily know!

  1. There are ton's of paid content marketers who can develop any type of content for their commercial benefits
  2. The agencies mentioned as the best in their article/list may not necessarily be the best.
  3. People write content without any evidence or proof to mention them as the best digital marketing agency/agencies and a multi-city or handling too many projects doesn't make it best.
  4. People use certification/partnership as the USP, which is not and doesn't matter.
  5. Don't be deceived by the certification and other jargons played by these agencies. In fact, owning a certification is much easier for them.
  6. In fact, getting a website/agency listed on news/PR as the best agency, or top agency is very easy for digital marketing agencies, if that the reference for you to consider them as the best agency you are taking a wrong step.
  7. Don't be biased by the reviews, most of the times most of it is a part of their online reputation management strategy.

The following never makes an agency best/great

  1. Global presence
    • The global presence of digital marketing agency means they have partnerships with many other companies or have lots of money to put it to portray as a global brand. Global presence doesn't assure the same quality as whats happening in other countries, they are just making use of the brand name to sell their services.
  2. Presence in too many cities
    • This is the same strategy as in the global presence case. Many agencies just own a physical space/address to portray that they operate in multiple cities.
  3. Delivering all kinds of services
    • It a good thing if a company is delivering all of the services meeting your expectations, but there are many agencies who just play around this.
  4. Early start in the category
    • Early start of digital marketing companies can never be a USP until the quality and targets are met.
  5. Handling many clients
    • I personally know people handling many clients just because they are good at networking and usually get the projects signed through the influence of network. So, handling many clients not necessarily mean they are the best.
  6. Handling the big brands
    • This is very much similar to point 5, just because they are already dealing with some brand they again get an opportunity to work with another big brand. The first account was just a network influence and me personally just don't just business owners not to get influenced by this. You usually end up paying more to agencies as service fee with the same kind of result which you would see by implementing the in-house strategies.
  7. Headcount of the employees
    • As a business owner of "X" business, you will never come to know how digital marketing business function, what all activities are done. There are so many agencies which have employees working on data mining, or creative work, or content writing or something else, so you still want to consider the headcount.
  8. Revenue
    • Considering the point 7, the revenues would definitely sound interesting.
  9. Certifications
    • Google to encourage their paid platform usage it has initiated the Google certifications, which doesn't assure any kind of knowledge or intelligence for several reasons,
      • The test is most of the times about tool
      • There is not technical stuff involved, which is a crucial skill in digital marketing
      • The marketing knowledge is not gauged in this test, this is all about a tool. A tool knowledge doesn't make a personal best at digital marketing, also this is only related to Paid Ads, not anything else.
      • The test is open and anybody can take it any time, even group of people helping the person taking the test.
  10. Partnerships
    • Google Partnership? Don't be deceived by this, as Google calls any agency or an individual as a partner if they are working on Google AdWords and for individuals if they are taken the online test related to google ads.

Hence, we suggest not to be deceived by being biased about any of the above-mentioned facts.

Then, what kind of agencies can be called as best?

  • Best digital marketing agencies are the one with the best digital marketing professionals working with them.
    • It is always easier to figure out the performance of the product with the available details/specification, but it becomes much difficult to gauge when it comes to services especially if you are not knowing about the individual/team working on your project.
  • Agencies with a great process
    • In many cases, it's proved that the service companies fail in delivering due to their poor process. A company with the great process can be the best go-to agency for business owners.
  • Agencies which are result oriented
    • Agencies cannot keep providing lame excuses for not achieving the targets and in many cases, there won't be any sign of progress.
  • Agencies meet deadlines/targets as expected
    • The track record of agency in achieving the results on all the accounts they deal with proves their capabilities and its very crucial for business owners to pick such service provider company.
  • Agencies accept that they expertise in one specific thing and they take up only that work.
    • No agency is good at all, as it all depends on the people and good people cannot be brought in by investing more.
    • Good machinery can be bought by investing more but not people, as many times it becomes difficult in identifying such people!

But, how to figure out all these even before the services are opted from agencies? It can be if you follow an approach as discussed below,

How to find out the best digital marketing agencies

  1. Solution 1: Speak to other business owners who are already opting for services from them
  1. Solution 2: Know about the person/team handling your project
  1. Solution 3: Interview that person who handles your project, if you think you are not the right person Involve a consultant who can gauge these professionals or agencies capabilities

If you think some agency is really good please do let us Know here, we shall publish these survey details soon for business owners convenience.

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