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Digital Marketing Channels
The day is not so far, where every business would be available online and would be using one of the digital marketing channel or all of the digital marketing channels to promote and grow their business on the internet.
If you are a business owners or marketer its very crucial to understand various digital marketing channels and its outcome, you cannot simply adopt all the channels especially when you are still in the initial stages of building your business online portfolio.
Picking the right channels at the right time helps you in the following ways
Get maximum ROI
Clarity on where you are investing, why and how it is going to help
You will be able to hire the experts to execute accordingly
Will be able to access and hire the best resource
You can plan various other resources very systematically
Less wastage
You will be able to support your sales/business teams
Progress much quicker than the competitors
Will have a strong and unbeatable internet presence
The information that I am going to share is a must needed knowledge for the business owners, as without which business owners would end up wasting time and money on,
Wrong Strategies
Wrong People
Wrong Resources
Wrong Marketing Channels
Information about the digital marketing platforms/channels that you should be aware of is been explicitly prepared by Manjunath chowdary to help business owners to quickly grasp about all the marketing channels.
Manjunath Kandra is a Digital marketing consultant, trainer, and strategist.
The content is Protected under DMCA and hence copying or reproducing is strictly offensive and illegal.
The article focuses on explaining why one needs to adopt the respective marketing channels and the expected outcome of the same.
Digital Marketing Channels overview
Why Digital Marketing ?
Promotions and marketing of products on Digital platforms
Improving the visibility of the business on the internet
Creating a buzz about the business on the internet
Portraying the power of the brand on the internet
Creating an impact to improve the conversion rate
Handle communication easily with the customers/users
Maintain an easily accessible portfolio on the internet
Benefits/Expected Outcome From Digital Marketing
Easy and sustainable growth
Happy customers with ease/comfort of service/content accessibility
The digital presence of the business is one of the biggest asset for the valuation of the business and in fact its the only biggest assets for few companies
Future of business is going to be completely through Digital marketing and the one who understands its power will be much ahead
Much cheaper than the traditional marketing
Reach of audiences is in control, its very unlike to traditional marketing
Digital marketing is an umbrella term and has various marketing channels, and each of its purposes is different and helps a business drive leads/sales at the different level and the more details about the same are discussed below:
01: SEO- Search Engine Optimization Marketing Channel
Why Search Engine Optimization (SEO)?
Drive free traffic to the website from search engines
Improve the user metrics or make the website more engaging for audiences
Place the website on top of Google first page
Optimize website for Users and Search engines
Improve the website crawl frequency & crawl rates
Optimize website for all business searches/keywords
SEO Advantages
Organic presence of the website on search engines is the most sustainable support for the business
Gets a lot of free traffic
Generates leads
The organic search results get high-quality traffic (Usually the conversion rates will be very high) compared to any other source of traffic
The organic(SEO) performance of the website plays a prominent role in the valuation of the business.
Generates sales
Builds trust- Being always available on Google is perceived as the most authentic business
it’s very hard to beat the businesses by the competitor’s when the organic presence is strong.
02:Paid Search Marketing Channel
Why Search Engine Marketing (SEM/AdWords)
Place the website on top of Google through paid marketing
A paid slot takes up at least 20-30% of the market search's and not being available would be a missed opportunity by at least 8-10% for the business
.
Tap in the users searches clicking on the ad’s on Google & drive leads/sales
.
Generate leads/sales at the lowest possible spend
Advantages of SEM
Many businesses to survive on the initial phase opt for the search pay per click
More customer’s acquisition.
SEM drives lots of visitors to your website from day one and brings sales/leads of high quality.
Outstanding visibility
Gets better insight on the market and helps for data-driven approaches
03: Display Marketing
Why Display Marketing?
Promote product/service across the internet, on top portals including Gmail Inbox
Promote product/service on the portals which has content that’s usually consumed by our target audiences.
Promote product/service to audiences who have already visited the website but never converted, usually provoking through offers/discounts or just an education
Advantages of display marketing
Extensive Branding
Easy follow-ups
Very much useful when product/service is newly introduced to markets
The promotion activities are less expensive compared to any other marketing activities
Outreach through Images, GIF’s, Video’s & text
Helps to boost the sales conversion rates
Promote business based on their interests, browsing history, lifestyle, & demographics
Reach a wide range of audiences
04: Online Reputation Management
Why Reputation Management?
To place the brand value (ratings, reviews & score) high in terms of quality and quantity across all the review portals such as
To place the brand value (ratings, reviews & score) high in terms of quality and quantity across all the review portals such as
Mouthshut
Glassdoor
Trustpilot
sulekha
Just dial
Google business listing
App/play store reviews & rating
Advantages of Reputation Management Channel
Improves the trust factor among audiences
Improves the sales conversion rates
Improves the business valuation
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06:Content Marketing Channel
Why Content marketing?
Reach a larger set of audiences organically through the content they are interested in
Increase the website credibility on the internet
To keep engaging with the audiences/customers so that more business can be expected from them
Branding, cross-selling and education of product/service
Advantages of content marketing
Expand the user base
Diversify the user base
Establish or Increase online sales
Increase brand awareness or credibility
Create an online community of target audience groups
Improve search performance of the website by improving its crawl frequency and crawl rates
07:App Store Optimization
Why App Store Optimization/Marketing?
Being found more easily by users on the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
Rank higher compared to competitors
Rank higher for specific keywords
Improve the reviews & Rating
Create appealing graphics (icon, screenshots, and promo video) to increase the chances of being downloaded
Advantages of ASO
More Downloads
More sales
well optimized app
Better customer retention
08:Affiliate Marketing Channel
Why Affiliate Marketing?
Reach out to people who can promote our business and get sales to us through their own marketing platforms/efforts
Build a network of sellers
Advantages:
Get more business through reference
In case of small commissions/ no commissions at all the cost per acquisition would be better compared to any other marketing activities..
09:Email Marketing Channels
Email Marketing
To send emails in order to promote/sell the service/product/content to the targeted audience groups
Advantages of Email Marketing
Direct sales and sign-ups
Easy to reach the audience in case of update email data
Very cost-effective marketing when database is properly segregated and emails are sent based on the proper understanding of user details.
10:Other Digital Presences
Wikipedia Listing
Google Business listing
PR & News Publish
Local Directories listing
Ad network purchase/promotions
Advantages
Improve the sales & conversion rates
Improve the brand value
Improve the digital presence
Improve the business valuation
Conclusion
Picking the right marketing channel for the business is not an easy task especially when you don’t have much knowledge about the digital marketing channels, in fact, it’s too difficult too sometimes for marketers or agencies you hire, as they all would mostly work at the delivery level and never at the strategy level based on the product/service, target audience, cost per acquisition, ROI and the timelines.
If at all if you need any help here do not hesitate to get in touch with me, I build amazing digital marketing strategies that can easily increase your sales by at least 4-8 times and help you build your online assets in the right direction.
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