It should come as no surprise that the Agile methodology has truly become one of the most dynamic and popular styles for project management – not only in the software industry but other types of industries as well. Agile can be applied to multiple types of project groups, teams and thereby extends far beyond just […]
Software development or product development is nothing but to develop software using different phases and deliver it on the market at the right time. The overall process of software development is undertaken with the team by taking their views into consideration about the product. Customers are looking for valuable products in the market, and their […]
Scrum is one of the most implemented frameworks among Agile Methodology. Many organizations have adopted Scrum as it is lightweight, easy to understand, and very helpful in developing innovative and complex development projects. In the 14th State of Agile annual report, it was revealed that almost 36% of the respondents use Scrum as their project […]
There’s no denying that Scrum is one of the most effective approaches in managing software development in the best possible manner. Scrum can be defined as a framework for development that essentially streamlines the practices & procedures that assist in managing the activities behind software development. In the IT industry, the overall success rate of […]
A subtle art. Okay let’s start the topic with pronouncing a word like “SUPERCALIFRAGILISTICEXPIALIDOCIOUS”, Tough? Indeed it’s tough to pronounce but this word simply used define someone/something as “WONDERFUL”. See the point I want to make by all this façade is that, in life there are plenty of things that might look complicated from outside […]
Do you know what Bill Gates and us have in common? We both have 24 hours in a day. But the difference is he uses it wisely and we lack production. We all can be Bill Gates on a condition of focusing on some points. Do you feel tired before and even after you reach […]
The new technologies have revolutionized the labor market is an irrefutable reality in the world in which we live. We have spent years seeing how digitization, artificial intelligence or augmented reality are trending, and not only in the world of technology. These innovations have meant a qualitative leap in the way we work and there are more […]
Introduction You are born free to succeed and live life to the fullest; this is the inexorable axiom of human life. When all things in nature are conditioned to grow, blossom, and bear fruit, human beings cannot be left behind. However, left to itself, and without due conditioning and care the blossoming of nature would […]
Introduction It is delightful watching Grand Prix F1 Racing – fast, furious, and devilishly dangerous when you consider the razor-sharp hairpin bends that are being negotiated. Every driver is accomplished at the art of racing, yet only one wins the race – every time. The reason for this is that, besides the upskilling of the […]
Introduction In an Agile enterprise, the Sprint Review and Sprint Demo are important activities of a Scrum. However, even the most practiced Scrum professional tends to mix Sprint Review and Sprint Demo – more though there is a close association between the two. The truth is that one is vastly different from the other. In […]
Introduction Ever since humankind discovered fire, progress has been in the pipeline – unobtrusive, unheralded, and slow but always ongoing. Before NASA could send a man to the Moon, silent but humongous and painstaking efforts were the order of the day. The focus of technology here was to discover a light composite material to reduce […]
Introduction We have great admiration for productive people, especially, in the industry. They are a much sought after breed of people. It would be wise to examine the concept of productivity before we proceed to emulate productive people. Does productive mean efficient or effective? We are efficient when we do things right; we are effective […]
Just imagine the following scenario: you are a thoroughly qualified professional at your workplace, always the go-to professional in the organization. With your career development assuredly on the ascendant curve, how could hobbies ensure consolidation of the ascendant curve? Let us examine the subject matter. Hobby – a Definition A hobby is a voluntary regular […]
It is rightly stated by John C. Maxwell, “A leader is the one who knows the way, goes the way, and shows the way.” Becoming a leader is synonymous with becoming yourself. Leadership, a long-distance run is all about keeping your team educated and equally motivated to reach your goals. To understand the concept of […]
Introduction Life today is full of a variety of deadlines. These deadlines, especially, at the workplace create stress. Stress is a feeling of emotional or physical tension that tends to make you feel frustrated, angry, or nervous. Stress is your body’s reaction to a challenge or demand. Stress, for a brief time, can be positive, […]
Introduction Continuous learning is of great importance today both for employees and organizations. It is a paradigm shift that brooks no delay and calls for serious ongoing action from progressive organizations. Continuous learning is a process of “going on learning” over a lifetime even after the workplace is long gone. This is a vital aspect […]
Generally speaking, conflict occurs with self, other human beings, the environment, or the supernatural. Conflict arises because parties in interaction possess mutually incompatible goals, a mismatch of social values and structures. None of us in living memory can deny the existence of a conflict. We are constantly surrounded by it, oftentimes experience it, and many […]
Globalization was once considered to be the best economic solution for a world that has become so freely and easily accessible on account of rapid technological changes. A variety of technological advances has drastically reduced the time lag for physical contact and even a mind-boggling interval in case of virtual contact. The final word of […]
Are you a job seeker? Are you looking for a decent job but can’t crack any interview? Are you afraid of job interviews or get nervous in one? Are you looking for a solution to all of these questions or have more questions like this… then follow up for your solutions to get confidence for […]
How many of you remember the first day of your interview or more precisely the first day of your office or the get-together parties of your company? If you remember correctly in your job interviews you have noticed different people coming from different backgrounds having different points of view and a different approach to the […]
Leadership is one of the strongest skills one can inculcate in oneself. It makes a fragile individual the strongest. It is an essential skill which not only helps to motivate others but also keeps up self-motivation. Leadership skills are not only for leading other people and team members but also to follow up and learn […]
In today’s digitally powered age, an organization’s digital presence defines its success or failure. While the popularity of a website depends on numerous factors, the role of quality content cannot be ignored. This forms the divide between a potential client ignoring the website after reading the first page or someone looking to shift their service […]
According to the latest report, the annual growth of content marketing will go by $217.3 billion until 2021. Now the question arises why countless companies are spending their time and money on content marketing. And the answer to this question is content marketing is the compelling method by which businesses get great value and growth […]
Everyone very well knows that both of these Google Ads and Facebook Ads are used for advertising the business. And no doubt they help the company in growth and earn leads and profit. But regards to this, one question arises among most of the people that which one of the two (Google Ads vs Facebook […]
The global top search engine Google relies on the users and its users rely on Google too. According to the latest report, around five billion searches are done on Google, and you will be amazed to know that out of that, over one-third of searches are local. This is fundamental information about Google, but it […]
The Hashtag has been with us since a decade ago, and in the year 2017, we have celebrated its 10th anniversary. Since its inception, it is benefiting every part of life both in a personal and professional perspective like raising awareness, marketing businesses, etc. Well, these Hashtags are all around the social media network like […]
As a fresher, you need guidance & encouragement to hope for the growth of one’s career. Fresh out of graduation, or as a newbie in a field, the initial years of your work should nurture your talent, or expertise and make the best use out of it. The following things are often important while maintaining […]
Journalism is one of the best career options to have right now especially among the youth which constitutes a major percentage of our country’s population. Information is knowledge and knowledge is power embodied by journalism. There is a lot of scope and options in this field to pursue a career in whether be it in […]
So, you are deciding to start a career in content marketing? Well, it is something that takes into account the huge variety of exciting opportunities it could provide you with. But have you ever thought about the essential skills do you need to succeed? Content marketing is not just some write-ups, but that is the […]
Introduction Both Agile and DevOps are the methodologies that most of the companies are trying to adopt to make their business successful. But nowadays, companies are very confused in deciding which mythology will prove to be the best. Both of these have their own benefits in one form or the other, but they are not […]
After toiling day in and out at your office, giving your very best effort and yet still feeling underappreciated can make a person lose their enthusiasm and eventually quit their jobs. There is a multitude of reasons why employees quit their jobs but most of it boils down to poor management, poor compensation, petty company […]
With the advent of technology at its summit, it has now become easy and accessible for us to accomplish any task within a span of seconds with the use of a mere click. With these advancements, there has also been a contemporary concern on the well-being of people’s lifestyle and flexibility. “It is extremely heartening […]
On your daily commute to work, you pass by huge billboards with quirky catchphrases that stick in your head through the day. At lunch, your food delivery package has a tagline with a nice ring to it and while you’re scrolling through social media, checking out a favourite brand page, the captions make you smile. […]
Business owners can achieve a lot more from the current traffic they have got to their website, but then due to the poor strategy of the content on the product pages, they end up investing more in marketing. Many times there is no ROI on the marketing campaigns and this turns out to be an […]
Open Graph meta tags are mainly meant for social media sharing Open graph meta tags define your social sharing success Appropriate open graph meta tags are crucial for posts engagement on social platforms “Many web developers don’t know how to implement the open graphs appropriately and end up implementing the same as the SEO meta […]
You every now and then see a person approaching you that they want to execute your social media or probably someone must be already executing social media for you at zero returns or very good returns, but how do you understand it? 90% of the business owners get fooled when they had to deal with […]
Most of the Businesses looking for business leads are still following the old approaches and are moving on a very slow phase or they give it up to the competition. It’s time to make use of all the channels that can help a business to grow quick and strong! The internet usage and the internet […]
WordPress websites optimized for speed do miracles, as they help the business owners and the webmaster to achieve their goals and meanwhile, the unoptimized WordPress websites have put them in trouble for decades together and finally they decide to rely less on the internet presence for their business success. Don’t ever get into this problem […]
Digital marketing need to this internet era is very much needed with the growth in web and web technologies, increased usage of internet and gadgets across the globe has topped up the digital marketers need further, with the shift of offline to online across various verticals have given a significant rise of digital marketing implementation […]
As a digital marketer I realize many facts every now and then, I realize the good and the bad that’s happening around me, and within me in digital marketing and I mostly try to phrase some sentences around it and I call them as my favorite digital marketing quotes. Dedicated to all my Digital marketing […]
Even before we discuss about the digital marketing scams let’s just try to recall the things that you have faced from the digital marketers or digital marketing companies, sometimes you may have realized or would have got to know about the types of frauds by digital marketers or agencies, and in case if you are […]
Publishing duplicate content can lead you into serious trouble. If your site is dependent on traffic from search engines, the content on your site has to be unique and plagiarism-free. What is duplicate content There’s a lot of myth around what duplicate actually is. According to Google, here’s what duplicate content means from the context […]
The most often heard words in the internet marketing or digital marketing are SEO and SEM, they are the widely implemented, used and are sustainable digital marketing strategies for many companies, including small scale, and massive websites catering to retail and B2B, across various industries. With the kind of business success SEO & SEM bring […]
Conversion rate optimization implementation have doubled, tripled and increased the sales, leads, and revenue of businesses by many folds. If you are a business owner or a digital marketer you have to know about this one simple skill of optimizing your website for conversions. The article covers complete details around conversion rate and optimization, follow […]
If you are looking to start blogging here are details that you need to consider. Blogging is a passion. But for most marketers blogging is a business today. Gone are those days, when people use to write in their personal journal about the things they like (what they did in a day, fashion, hobbies, any […]
Making money by uploading videos to youtube is a big business many individuals to businesses owners rely on this revenue, many people put full time on video creation in order to make money through Google Adsense. People make few thousands to few lakhs every month, Youtube small channel owners earn between 20K to 1 Lakh […]
As a business owner, you must be always wondering how a small business is ranking better than a business which is investing lot on their marketing, technology and at the strategy level? Yes, this is the most common question that many business owners have, meanwhile the solution is something known and if you are not […]
There is a well-known proverb “Known is a drop and Unknown is an ocean” and this very much applies to SEO skills, to all SEO professionals and to the SEO industry. SEO is simple and easy to implement when they have a good understanding of concepts and are capable of executing it and the same […]
Understanding the number of websites pointing to your website and action based on that is very crucial as many times this helps your website to perform exceptionally good on search engines, always holding your keywords SERP on the top fold of google first page. Meanwhile, there are very high chances of wrong domains pointing to […]
An SEO professional with an experience of 3-8 years is earning between INR 7 Lac to INR 40 Lakhs per annum. Meanwhile, there are many professionals who make very less than 7 lac per annum even though they are more than 3 years experienced, the reasons for this will be discussed later in this article. […]
I was casually interacting with a couple of my friends who play dream 11 and I was surprised to come across some facts from these people about dream 11 app, here in this article I am just sharing all the opinions or information about dream 11 that I have received from my friends. Dream 11 […]
Wondering how to write an article? No worries, it’s a common problem for all enthusiasts who are planning to write an article on their blog/website or planning to publish an article on credible portals on the internet for the benefits that they are looking for. Why write an article? This needs to be answered […]
With the growth in internet technologies making money online is easier than ever and much easier than offline or traditional ways of earning money. Offline ways of making money involves huge investments and many other difficulties in operating it even before you see some inflow of cash, whereas coming to making money online doesn’t need […]
As a digital marketer, the most frequent question I have been asked is, how do I host my own website and domain in order to start my small business marketing or a blog? It is a digital era, we know how significant it is to have an online presence for individuals and business to reach […]
How can business owners and marketers benefit by working with these content writing companies in India? I own a digital marketing company and often need content, which means I need to engage with freelance content writers and content writing firms on a regular basis. Sounds easy, doesn’t it? According to SEMrush, creating content that resonates […]
There are a myriad of great Digital Marketing Companies in Bengaluru. But to choose the best amongst all of them is quite a task. A successful Digital Marketing Agency is the one that increases profits and ROI, transform brand presence, understands your marketing or business goals well and strategize a plan that will work for […]
The article covers lots of information around the paid marketing and would act as the guide to one who is looking for complete information around the paid marketing, Here goes the content list: Definition of paid marketing Types of paid marketing channels Why paid marketing When to do the paid marketing Benefits of paid marketing […]
Digital marketers with the habit of auditing the websites on a regular basis have seen more success in terms of organic performance of the website, conversion rates and achieving their targets. The SEO website analysis helps you in acquiring in-depth knowledge about SEO audit and following are the topics discussed: What is SEO Audit […]
The most reputed businesses across the globe are all the grown organically over a period of time and today stood as the biggest giants on the internet. This article covers discussion around the following: The definition of organic marketing Types of Organic marketing channels Benefits of organic marketing channels Organic marketing strategy Steps in […]
Marketing is very expensive especially when businesses are looking for expansion or for a significant increase in their transactions in a short period of time. A natural growth on the steady phase may not be that expensive, but when a business is expecting aggressive growth despite its current state in terms of business credibility […]
The following is what you can find in this article, we believe we have served you with all the possible information around digital marketing course. In case if you find something is missing related to digital marketing or you found the addition of it to this article makes it much fruitful please do let us know […]
SEO course is the most in-demand course in recent times and has helped few lakhs of students to grab an opportunity as an SEO analyst or Online marketing analyst. Search engine optimization course can be taken by anyone and SEO courses are mostly treated to be as a must needed skill for any profession who […]
In the last one decade or so the world has exhibited a paradigm shift from analog to digital. Digital Marketing is reaching out to more and more people as they consume all kinds of information online and ergo, Digital Marketing is an unsurpassed way of garnering authentic information and thereby promoting your business to your […]
Since many days in fact since years I am monitoring SEO status of Byjus and which is not that great despite it being the big brand with at least 1.5 MN brand searches on Google and much higher number of searches across internet. Before we move further on this let me brief you about Byjus […]
Keyword research is one of the most important things to be considered by digital marketers especially if they are new to the domain, or in the case have a limited knowledge about the product or services delivered by the businesses. Experienced digital marketers may not necessarily prefer keyword research for all the products/services they deal […]
Digital marketers also refer off-page SEO to, Off-site SEO Off-page activities Backlinks Citations to website This article covers The Definition of Off-page Types of links & objectives Types of Bots Types of Websites for Off-page Why Off-page SEO has to be done for a website Picking right anchor text Is off-page needed for credible […]
“The severity of the Google Cache problem (File not found on the server) could be very high and finding the actual reasons for it is very crucial! As a webmaster or as an SEO professional you cannot ignore this.” If you are trying to find the Google cached version of your website through browser, the […]
Report Date: 18 November 2015 Queries Addressed: Why Optimizing your website is Important? What happens if the website is not optimized What happens if no digital marketing is done How to quickly review the positive and Negative sides of a website? Website Overview: Service: Free Directory/listing website for car traders, where various car trade companies […]
This case study is addressing several concerns from stakeholders and the concerns were as follows: Drop in organic traffic without any changes to the website Majority of the drop is mainly for one specific region A significant drop in conversion rates The drop is across all channels and comparatively higher drop is from organic channel Organic […]
E-mail marketing is one of the biggest marketing channels for many organizations, but meanwhile, the revenues coming from e-mail marketing channels is depreciating year on year for the business who are completely relying on email marketing for the following reasons: The strict GDPR (General Data Protection Laws) or E-mail marketing spam laws in […]
Any piece of content published on the internet is more fruitful to users and search engines if and only if the content writer has a basic understanding about how users and Google bots are going to give importance to their writing. It is more demanding for both content writers and search engine optimizers (SEO) […]
Study: KnowledgeHut Vs. Simplilearn Backlink Profile Report Date: 15 August 2018 KnowledgeHut and Simplilearn are two big players in the education domain and are been into the professional training and certification for a while. Simplilearn was founded at least 3 years earlier than KnowledgeHut and it is also being funded since 2012, whereas KnowledgeHut started […]
If you are running Google Ads for your client or for your own business here are few points to bear in mind. The following points don’t detail about the complete process, but which are just a checklist of items or prerequisites to be paid attention in order to spend the budget effectively and also to […]
I hope all of you know these and most of you must be following some of them or most of them, but however just as a checklist let me put down some of them here. If you had any other learning from your client or teammates, please don’t hesitate to add it here. The points […]
“You will never win until you start realizing the importance of reviewing your implementation and its progress on a regular basis” This digital marketing monthly report is built by Kandra Digital to help digital marketers and to simplify the tracking month on month. This report includes tracking of SEO metrics, Social Media Metrics, Paid Marketing […]
“Never neglect finding the reason for drop in organic traffic regardless of its range, small or big, it actually signifies many serious underlying problems and not addressing those problems would impact big on traffic, user engagement and Conversion rates” Coming back to the problem of a drop in SEO traffic! One of our client […]
It’s very crucial that all the business development executives or sales professions to know if they are specifically selling the digital marketing services. I strongly believe that a sales professional shouldn’t approach the business owners or companies if he/she is planning to pitch the digital marketing services without some of these insights that I am […]
“You always need some credible person to be speaking about you in order to position you or make you popular/credible. You cannot expect to be credible by speaking for yourself!” Wikipedia is one that brings in value for your profile/business. A Bit About Wikipedia Why does a business need wikipedia page? People consider […]
Marketing content writing– Content has to be written from the marketing perspective, the person who is writing articles should possess marketing knowledge. Marketing is easy when a person has got an adequate knowledge about the product and is serving it to the end user with the focus on objectives Content promotion– Promotion of content to […]
Hope you are a business owner and you are working towards achieving your goals for this year. If you have given a thought about implementing digital marketing for your business you are on the right track, but meanwhile many business owners including you must be struggling a lot in deciding on how to start with […]
Many digital marketers know a lot about CTR and many business owners who are involved in the digital marketing implementation for their business also would have come across about this and here is a quick brainstorm for both Digital marketers and business owners on what is CTR and How it can be improved. Definition of […]
The hunt for the best digital marketing agencies in Bangalore is increasing as business owners desperately need the best companies who can deliver results and quality services to them and this has given more opportunities to the best companies. On the other hand, there is a large content of information on the internet that is […]
Struggling To Balance Professional & Personal Life? Many women struggle to balance the professional life and personal life and this scenario happens in most of the households. A woman has a lot of responsibilities at her home and for a person bearing such huge responsibilities of family and work, it becomes a tedious task to maintain […]
They’re everywhere! From the radios blaring in your cars down to the wrapping paper that covers your takeout food, advertisements(ads) are everywhere. There is probably no sphere of communication that ads have not used to their advantage to sell and market different products and services. Of all of them, Display Ads seem to be in […]
Sales professionals form an integral part and a core of any business, without them the complete organization’s efforts would be futile. Despite market demand, they are still not happy and are looking for best career options, and this usually happens in the initial stages of their sales career. For a sales professional it’s important to […]
Marketing Meaning: The series of action performed or business of promoting the product, services, or content through market research and advertising. Marketing is basically a tactic in practice to promote or sell the product, service or content based on the market research, market trends, forecasts and creative skills. Marketing involves the following objectives in order […]
The Diet and Fitness Industry is emerging by leaps and bounds every passing year. We have done a small research on the fitness industry measuring the potential, scope and current players in India and a comparison against other developed countries. The demand of Fitness Industry is flourishing by a large number as people are now […]
Who doesn’t want to be a good Digital Marketer? Who doesn’t want to be recognized? We all do. We all strive hard in perseverance in order of merit to accomplish something for oneself. Progressing towards a better tomorrow and making every day productive is a demeanor every Digital Marketer should apprehend. If you fall into […]
Many business owners say that they put a lot of effort in hiring digital marketers and finally end up hiring the wrong candidate. Problems in hiring the best Digital Marketers Hiring the best digital marketer is always the biggest problem & an incomplete task for many business owners who are planning to have an in-house […]
